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Don’t think for a second that your unlabelled CD-R is going to make it past reception.“Your demo must look good enough to listen to,” said the guys from Sony Music.e presents you, the aspiring future Grammy winner and festival headliner, the simple steps to getting your music in the hands of the labels – and, perhaps more importantly, listened to.Use what is at your disposal “In this (music industry) game it’s all about numbers,” explained Mnisi.The free workshop held at Soweto Kliptown Youth Community Centre was part of a charity tour to raise money for a media school in Langa, Cape Town.The guys from Sony deal mainly with house and urban sounds.“Just make sure you get them legitimately," because buying fans or likes is widely frowned upon and won't do you any favours if you get found out.
Leading the couch session was Africa Director for non-profit organisation Bridges For Music, Trenton Birch.
Trenton Birch (L), from NGO Bridges for Music, speaks to Sony Music label managers Nqobile Mnisi and Pheko Kgengoe (R) about how new artists can get the attention of record companies, at Soweto Kliptown Youth community centre on 8 February 2015.
Photo: e NCA The only female DJ in the room, Lebo, asks the guys from Sony Music how to break through the male-dominated industry, at the Bridges for Music workshop at the Soweto Kliptown Youth community centre on 8 February 2015.
Most require High Definition quality, with varying dimensions.
Kgengoe says many have moved away from wanting videos delivered on beta tape (an old analogue format).